Women’s Shoe Blog

Pour La Victoire Ella Sandal

Posted on: May 18, 2009


Pour La Victoire brings the ultimate feminine sandal this spring and summer this sandal. The ruffled Ella Sandal is feminine, comfortable and just flat out chic. A definite head turner from designer David Giordano. Launched in Spring 2008, Pour La Victoire was conceptualized to benefit retailers so they can capitalize on the major trends and market shifts presently occuring within the footwear market. The over-reaction to the commodity based Chinese production, where quality and comfort take a backseat and the high prices of the European brands created a gap within the footwear market – a trend that has been exacerbated by the global economic downturn.

Pour La Victoire’s objective was to create shoes that transcended age and appeal more to a state of mind that a specific demographic at an affordable price without compromising quality. “We felt strongly that the shoe industry was long overdue for an exciting new concept that was no the rehashing of successful mass market brands. Our hopes were just recently realized,” says David Giordano, co-founder of the brand.

The confirmation came in the quality of retail partners and key media support generated within the first year of the launch. Press reaction has been extraordinary garnering over 200 features in publications such as WWD, Harper’s Bazaar, Nylon magazine, Teen Vogue and Peopley Style Watch.

Entering it’s 5th collection, offers myriad of styles unique to its own. Each shoe comes with stylish and bold color combinations, with chic trims and with sexy, distinctive heel shape or toe characteristics. All shoes are made in premium soft leathers or materials carefully crafted in Brazil. The timeless, mature styles have French girls names such as Colette, Heloise and Bijou to play off the sophisticated European sensibility. Pour La Victoire is the shoe for the 20th century Marie Antoinette, a shopaholic’s dream come true; a fashionable, high-quality shoe at a great price.

Available at: Jildor Shoes


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